Social media is still very influential, and it is high time for marketers to leverage a diverse array of platforms to discover better business opportunities. If you haven’t been in the bandwagon yet, check these numbers out. 

Don’t get left behind.

See what social media platform suits your stuff!

THE BEST SOCIAL MEDIA TOOLS BY THE NUMBERS

What do companies like to use?

•         LinkedIn – 94%
•         Twitter – 88%
•         Facebook – 84%
•         Youtube – 72%
•         Google Plus – 64%
•         Pinterest – 33%
•         Instagram – 24%

Insights:

• 65% of marketers want to learn more about Google Plus 
• 70% of marketers will increase social media spending
• 43% of marketers found a customer using LinkedIn
• 65% of executives visit a vendor’s site after watching a Youtube video

Number of users and reach

• Facebook – 1.5 billion users (864 million active users; 42% marketers say FB is critical to their business)
• Twitter – 284 million users (500 million tweets per day; 100 million daily active users; average number of followers per user: 208)
• LinkedIn – 332 million users (Geographical reach: 200 countries and territories; monthly unique visits: 187 million)
• Pinterest – 70 million users (Percentage of purchases by online shoppers: 47%; average amount of an online sale: $123.50)
• Youtube – 1 billion users (4 billion views per day; 7% of marketers plan to increase video content production; 100 hours of video uploaded every minute)
• Google Plus – 300 million users (20 million unique mobile active users; 2nd most actively used social media platform; percentage of active brands: 70%)
• Instagram – 300 million users (49% active daily users; gained over 50 million users in six months)

Number of active users by age

• Facebook – 18 to 29
• Twitter – 18 to 29
• Youtube – 18 to 34
• LinkedIn – 30 to 49
• PInterest – 18 to 49
• Instagram – 18 to 29
• Google Plus – 18 to 24

Number of active users by gender

• Facebook: Men – 66%, Women – 77%
• Twitter: Men – 22%, Women – 15%
• LinkedIn: Men – 28%, Women – 27%
• Pinterest: Men – 13%, Women – 42%
• Instagram: Men – 22%, Women – 29%
• Google Plus: Men – 64%, Women – 36%
• Youtube: Men – 70%, Women – 65%

Best times to post

• Facebook – Thursdays and Fridays, from 1-3 p.m.
• Twitter – Mondays to Fridays, 12 p.m., 5 p.m., and 6 p.m.
• LinkedIn – Tuesdays to Thursdays, 7 a.m. to 8 a.m., and 5 p.m. to 6 p.m.
• Pinterest – Saturdays, 2 a.m. to 4 a.m., and 8 p.m. to 11 p.m.
• Instagram – Mondays, off work hours
• Google Plus – Mondays to Fridays, 9 a.m.
• Youtube – Thursdays and Fridays, 12 p.m. to 3 p.m.

Limitations

• Facebook – More skewed to casual sharing; difficult to control content
• Twitter – Not image-based; no Edgerank
• LinkedIn – Unsuitable for smaller companies; reputation-sensitive
• Pinterest – Limited to retailers and SMEs; higher tendency of spam
• Instagram – Limited features; limited to iOS and Android devices
• Google Plus – Small market share;  not SEO friendly
• Youtube – Lacks customer service; geographic restrictions

Most important social media marketing tactics

•  SEO – 52%
•  Promoted posts – 41%
•  Social media ads – 38%
• Content discovery tools – 36%

 Related Post: Cream of the Social Crop: A List Social Media Influencers to follow on Twitter