by cbadmin | Aug 19, 2021 | Telemarketing
Some may believe that telemarketing is a relic of the past, that it should be tucked away in a box and forgotten about. They are mistaken. Over the last several years, telemarketing has seen some significant changes. The dreaded “cold calling” technique that has long...
by cbadmin | Aug 17, 2021 | Lead Generation
Strong lead generation capability is the foundation that binds the whole funnel together in every successful business’s marketing and sales strategy. A competent lead generation business is an important partner because it has the time, expertise, and resources...
by cbadmin | Aug 13, 2021 | Telemarketing
Many people have become allergic to cold calls these days. Ask any telemarketer, and they will tell you how people hung up on them, even slammed phones, when they suspect they are talking to telemarketers. You cannot blame people for doing so because there are...
by cbadmin | Aug 13, 2021 | Lead Generation
Is it time to say RIP to the RFI? A recent Adage article says probably yes. The agency selection process is undergoing a major overhaul and, more crucially, the things that brands look for in a pitch are changing, too. In part 1 of this series, we look at industry...
by cbadmin | Aug 13, 2021 | Marketing Resources
The Client offers several lines of financial planning services to expats currently working and residing in Singapore. The firm’s client portfolio primarily consists of UK expatriates, which has seen a steady year-over-year growth since its inception. The Client has...
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