The Metamorphosis of a B2B Lead

by cbadmin | Jul 21, 2021 | Lead Generation

Guy in Steve Erwin garb: The journey of a B2B lead through the sales pipeline is often compared with the life cycle of a caterpillar into a beautiful monarch butterfly. Let’s see the similarities in action. Here’s a full transcript of the infographic: Butterfly...

Using Marketing Automation for Business What’s The Catch

by cbadmin | Jul 21, 2021 | Marketing Automation

Modern B2B enterprises regard marketing automation as a necessity. When leads freeze over and are unable to move towards sales, marketing automation software enters the picture, helping managers fish out qualified sales prospects. Aside from that, what else do these...

7 Stats That Prove Email Marketing Is Still The MOST Reliable Channel [INFOGRAPHIC]

by cbadmin | Jul 21, 2021 | Email Marketing

In your B2B marketing campaigns, what lead generation channel do you use? Everyone says that ‘Content is King’, while others say social media is where true power lies. Traditional marketers still bank on cold calling and appointment settings. But here are the reasons...

The Digital Lead Generation Ecosystem [INFOGRAPHIC]

by cbadmin | Jul 21, 2021 | Lead Generation

While generating leads continues to be a top priority for businesses, most of them still struggle with effectively structuring their online campaigns to do just that. Created by Charlotte SEO agency, Straight North, the “Lead Generation Ecosystem” infographic shows...

The Power of Email Marketing in 2016 and Beyond [INFOGRAPHIC]

by cbadmin | Jul 21, 2021 | Email Marketing

In the face of social media, mobile devices, and hundreds of other technological ventures, it’s easy to assume that email has become a thing of the past. This couldn’t be further from the truth. Email marketing is alive and well in 2016 and it’s showing no signs of...