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by cbadmin | Jul 21, 2021 | Growth Hacking
If we peel back the many layers of an account-based marketing (ABM) strategy, we find that ABM simply means identifying a handful of potential companies that will likely have a huge impact on revenues, and then applying marketing programs uniquely suited to each...
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by cbadmin | Jul 21, 2021 | Email Marketing
Writing sales emails is probably not your idea of spending Valentine’s Day, but it doesn’t mean you can’t get into the loving spirit while preparing your drafts and templates. The next email you send out just might be what you need to move the sales process forward...
by cbadmin | Jul 14, 2021 | Lead Generation
Cyber security lead generation is a niche B2B market with its own rules meaning not every single marketing tactic in the hat is going to work for the market. However, by understanding the target customers, there are plenty of opportunities for marketers to leverage...
by cbadmin | Jul 14, 2021 | Growth Hacking
The massive rise in the popularity of podcasts is undeniable. According to Podcast Insights, 44% of the U.S. population alone has listened to at least one podcast as well as hop onto the bandwagon and start a podcast themselves. Why is there so much love for podcasts?...
by cbadmin | Jul 14, 2021 | Lead Generation
The software industry is one of the most competitive and software companies are constantly vying to get the biggest market share. Therefore, if you are part of this industry, you need to have an efficient and relevant lead generation process in order to maintain...
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