Cross-border Expansion Strategies for Tech Startups

Cross-border Expansion Strategies for Tech Startups

International expansion is a critical component of many companies’ overall growth strategy. Entering the international arena can help expand a company’s reach and also be a way to protect against the risk of decline in the domestic market. And although expanding...
7 Reasons Why Companies Should Consider APAC Expansion

7 Reasons Why Companies Should Consider APAC Expansion

If your firm is eyeing global expansion, then chances are you’ve heard a lot about APAC, the Asia-Pacific region. Since the 80s, the term has become commonplace in discussions of global business, finance, and geopolitics — and with good reason. The region encompasses...
Marketing Tips for Companies Expanding Into APAC

Marketing Tips for Companies Expanding Into APAC

Establishing a business within the Asian-Pacific region requires a high level of knowledge for the local markets and culture, unprecedented in any other part of the world. One factor to consider is the importance of localizing and translating your content to resonate...
The ABM Way of Doing Cold Calls and Cold Emails

The ABM Way of Doing Cold Calls and Cold Emails

Account-based marketing(ABM) strategies are one of the hottest trends in sales and marketing. This strategy usually involves targeted emails, unique website pages, pay-per-click ad campaigns, and social media. But your ABM efforts must be complemented by calling and...