đź“– Huddle Reads

Read a myriad of entertaining yet educational content fresh from the experts of sales & marketing

The Most Annoying Types of Prospecting Pitches

The Most Annoying Types of Prospecting Pitches

In this guide, we take a look at the worst type of prospecting pitches out there and what we can do to avoid falling into their trap.

READ NOW

🚦 More Huddle Reads

Get your daily dose of marketing tips that actually work!

A Software Company’s Guide to More Software Clients and More Sales

Companies in the Software industry often struggle with marketing their products and services. Much of this struggle involves applying inappropriate strategies that fail to attract more clients and win more sales. Some are even yet to leverage lead generation services. To look for a remedy is easier said than done, but it largely entails implementing […]

Creative Tactics for Software Lead Generation

Get helpful and creative insights on how you can boost and improve your software lead generation rates as having a solid arsenal of content strategy is the core to successful lead generation.

How to Set Up, Host and Maximize Digital Events to Generate Leads

Webinars have proven to be a great way to connect and educate your customers over the past years. Now, it has evolved into a great avenue to generate leads as well. In this blog post, we are going to tackle the different ways you can elevate your webinars into lead generating webinars.

Capture More B2B Sales Leads with Multi-Channel Marketing

Everyone is in the business of growing leads; even the most straightforward marketing campaign is integrated with the lead generation process. When you’re in charge of selling a particular industry, service, or product, then chances are you would have already come across lead generation.

Health and Safety at Callbox During COVID-19

As the coronavirus (COVID-19) continues to impact the lives and welfare of the people and communities around the world, we think it's important to give an update about the ways in which we are doing our part.

5 Reasons Why Your Sales Team is Underperforming

Dealing with disappointing sales figures can be tough and frustrating, but not impossible to improve. Let’s take a look at the different factors that may be affecting your sales team.

Webinars: Making the Digital Switch from Live Events

When live events go south, you should always be prepared to make a digital switch in order not to lose your audience’s anticipation. Webinars are the answer! In this blog post we’re going to talk about the essentials you need when transferring your live events to digital form.

Get to Know Them: Different Types of Cloud Buyers

As marketers, you have to identify the different types of buyers so you can align your strategies accordingly. Let’s take a look at the different types of buyer profiles in cloud selling.

5 Ways Technology Drives Sales and Marketing

So, whether your company is focused on growing or simply just wants to maintain your current market share, let’s look at five different ways technology drives sales and marketing.

4 Ways to Generate OEM Leads

So, in today’s discussion, we’re going to talk about the means of how you can generate more OEM leads the right way.

How to Clean and Update Your Salesforce Data

Data is essentially considered the lifeblood for most companies. It is what keeps the business alive and kicking. Not only does your data provide valuable insights into their organization and its customers, but it also empowers teams to take action. That being said, it’s important that you keep your data clean and free from errors […]

6 Things Your Lead Generation Partner Should Provide

Aside from the obvious and precious leads that your partner should provide you with, there are other important deliverables that your partner should be providing you, and that’s exactly what we’re going to be talking about in today’s blog post

Top Trends in Technology Selling for 2021

Here’s an overview of the top tech trends that will do their part in moving forwards with our businesses while some of these will make it easier for us to understand and navigate through a “new normal” system.

Sales and Marketing Adaptations That Will Stick in 2021

There has been a plethora of new marketing and sales strategies that have helped the B2B business move forward. Now, the question is which of these sales and marketing adaptations are going to stick around even after the pandemic?

The Top Sales Enablement Tools for 2021

It shouldn’t come as a surprise that we’ve seized the initiative and sourced the market for the best sales enablement tools on the market right now in preparation for 2021.

The Many Faces of Appointment Setter

In sales, it is vital to have a proper understanding of the approaches typically applied. It all depends to the types of appointment setters on your team.

The Metamorphosis of a B2B Lead

The journey of a B2B lead entails a lot of processes. It is important to provide the necessary conditions and facilitate their journey towards maturity.

Using Marketing Automation for Business What’s The Catch

Modern B2B enterprises regard marketing automation as a necessity. When leads freeze over and are unable to move towards sales, marketing automation software enters the picture, helping managers fish out qualified sales prospects. Aside from that, what else do these 211 marketing automation platforms have in store for your business? View infographic transcript here: 14.5 […]

The Best Targeted Outbound Lead Generation Strategies

Outbound lead generation is not easy, of course, but once you get your foot into the door, know that they have considered you. So let’s talk more about effective outbound lead generation strategies for 2021.

How To Sell More By Selling Less

Today, we’re going to talk about the ways that you can improve your sales strategies by putting the brakes on selling.

Software Sales Strategies for SaaS Sales Reps

We've collected 4 strategies that are being used by some of the world's most successful providers. Each strategy below contains important advice and tips, and taken as a whole, our keys to selling B2B SaaS provide a practical roadmap to help you succeed.

Marketing Ideas to Implement this Second Half of 2021

We have compiled this intricate list of effective marketing ideas that will assist you to improve your overall marketing strategy. All these ideas have one thing in common – they do much more than just marketing the brand!

Ways To Qualify Sales Leads Over The Phone

In this post, we’re going to look at what qualifying questions you can ask them over the phone as well as other tactics to determine whether they are a good fit for you or not.

The Drawbacks of Paying Per Lead

In this post, we’re going to discuss these drawbacks as well as the risks that you’re lead acquisition is prone to. So, let’s tackle these one by one headfirst.

Signs You’re Doing Lead Generation Wrong

It is important to learn to recognize these signs that tell you that you’re doing lead generation wrong. If you notice that you suffer from any of these, be sure to check with a lead management professional.

Sales Development vs. Appointment Setting

If you’re a little confused as to which of these two you should use, we’ve made a list featuring the main factors that set sales development apart from appointment setting.