How To Personalize Your Emails When You Only Have a First Name

by cbadmin | Aug 12, 2021 | Email Marketing

Personalization is the key to getting positive engagements, but what happens when you lack the data for it? There are still a lot of ways a team or a sales rep can go about personalization, even if they don’t have the data for it. In this guide, we’ll show how you can...

Marketing and Transactional Emails: How to Leverage Both [VIDEO]

by cbadmin | Aug 10, 2021 | Email Marketing

The inbox is a crowded place. An office employee gets 121 emails each day.Half of incoming mails are spam.Only 38% of emails in the inbox are useful. How do you make your emails rise above the noise? First, here’s what’s inside a typical inbox: Promotional Emails:...

How to Boost Your Email Open and Click-Through Rate

by cbadmin | Aug 10, 2021 | Email Marketing

One of the biggest challenges businesses have today when it comes to email marketing is their click-through rate – people clicking at least one link in your email. How important is this? Because it is the easiest indicator that shows your email marketing...

4 COVID-19 Email Examples From Your Favorite Brands

by cbadmin | Jul 28, 2021 | Email Marketing

As the world reels from the impact of COVID-19, businesses are unsure how to promote their products and services. Indeed, how can you urge people to buy when everyone is in the dark and doesn’t know what happens next. How can you market your brand amidst all the fear...

Ways Your Emails Can Stand Out From Other Emails Prospects Get

by cbadmin | Jul 26, 2021 | Email Marketing

For years now, email remains the most dominant form of communication for salespeople through email. Now, even though it is the most effective way to reach people, a lot of the time, most salespeople’s emails still get thrown straight into the trash unread. If...

How to Craft a BASHO Email that will Land You Meetings with Ideal Prospects

by cbadmin | Jul 26, 2021 | Email Marketing, Uncategorized

Every business wants to grow and every business wants to land that sweet meeting with their ideal prospect. Especially if you’re part of the sales team in your company, you know it’s true. Among the many important roles in every company, sales and business...