by cbadmin | Aug 17, 2021 | Lead Generation
Strong lead generation capability is the foundation that binds the whole funnel together in every successful business’s marketing and sales strategy. A competent lead generation business is an important partner because it has the time, expertise, and resources...
by cbadmin | Aug 13, 2021 | Lead Generation
Is it time to say RIP to the RFI? A recent Adage article says probably yes. The agency selection process is undergoing a major overhaul and, more crucially, the things that brands look for in a pitch are changing, too. In part 1 of this series, we look at industry...
by cbadmin | Aug 13, 2021 | Lead Generation
We’ve all been there before, we’re stuck in front of our monitors, and we’ve found that we’ve run out of leads. The feeling can happen in any industry and looking for new IT consulting leads is not insulated from this. Take it from us; there is no such thing as...
by cbadmin | Aug 12, 2021 | Lead Generation
The primary goal of lead generation is to create a sales pipeline by capturing and stimulating the interest of buyers in a certain product or service. It can be done online, offline, or a combination of both. There are many channels for acquiring leads but...
by cbadmin | Aug 12, 2021 | Lead Generation
Lead generation has been undergoing a lot of changes with the growth of the internet. Different new services that didn’t exist in the early years are now available like account-based marketing, lead generation services, and database management. Many years ago,...
by cbadmin | Aug 12, 2021 | Lead Generation, Social Media Marketing
LinkedIn is the biggest professional social platform, and it is one of the most powerful channels of acquisition that we have today. However, marketing and selling on LinkedIn can be daunting because it doesn’t function like a regular old social media platform. More...
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