The Metamorphosis of a B2B Lead

The Metamorphosis of a B2B Lead

Guy in Steve Erwin garb: The journey of a B2B lead through the sales pipeline is often compared with the life cycle of a caterpillar into a beautiful monarch butterfly. Let’s see the similarities in action. Here’s a full transcript of the infographic: Butterfly...
The Digital Lead Generation Ecosystem [INFOGRAPHIC]

The Digital Lead Generation Ecosystem [INFOGRAPHIC]

While generating leads continues to be a top priority for businesses, most of them still struggle with effectively structuring their online campaigns to do just that. Created by Charlotte SEO agency, Straight North, the “Lead Generation Ecosystem” infographic shows...
Appointment Setting Tips for Software Companies

Appointment Setting Tips for Software Companies

The software industry is one of the most competitive and software companies are constantly vying to get the biggest market share. Therefore, if you are part of this industry, you need to have an efficient and relevant lead generation process in order to maintain...