Everything that is visible and readable on the web is considered content from blogs, infographics, videos, etc. All are gimmicks but it’s still content — wrapped in different ways. It’s the magnetic force that pulls the audience and lures them to visit your website.

That’s how the magic of content marketing works. It plays a major role in B2B lead generation that in its absence it will eventually jeopardize the whole marketing strategy. Below is an infographic that will show you its usage and effectiveness.

Having a company blog is a plus factor for online exposure, branding, and for generating leads. It builds up authority and brand awareness. Think of it, like its an ad and by putting your customer’s shoe on you will know what to write or what your content should be all about.