Modern B2B enterprises regard marketing automation as a necessity. When leads freeze over and are unable to move towards sales, marketing automation software enters the picture, helping managers fish out qualified sales prospects.
Aside from that, what else do these 211 marketing automation platforms have in store for your business?
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- 14.5 increase in sales productivity
- 10% or greater in revenue generation in 6 – 9 months
- Relevant emails drive 18 times more revenue than broadcast emails
- Nurture leads make 47 percent large purchases
- 451% increase in qualified leads
- At least 15% in savings for content production
- 10% increase in sales pipeline
- 53% higher conversions from initial responses to marketing qualified leads
